In the era of Internet globalization, the popularity of mobile Internet has greatly reduced the difficulty of user acquisition. Once an application is released, it can be promoted to multiple countries, especially in Brazil, India and other places, where the number of downloads has continued to soar. However, as the number of users increases, the income of developers has hardly increased. This is a dilemma that many developers will encounter when expanding globally.

This is because too many developers do not know how to make profits in “non-paying areas”.

What Are “Non-Paying Markets”?

Non-paying markets refer to regions where users’ willingness and ability to pay are generally low. These regions usually have the following characteristics:

● eCPM revenue is much lower than that of the European, American, Japanese and Korean markets

● Online payment is inconvenient, credit cards and mobile payments are not widely used, and many regions do not even have mainstream payment methods

● Users are less willing to pay and are more inclined to use free products

This type of market is vast and has a large user base, but it is extremely difficult to monetize. If you have accumulated a large number of active users in these regions, but find that your revenue is growing slowly, don’t doubt it, this is a problem that many developers are worried about.

Why Traditional Monetization Fails in These Markets

Low advertising monetization income

The eCPMs vary between regions. Where there are high-value markets, there will also be low-value markets. In many Southeast Asian, African, and Latin American countries, the eCPMs of advertising platforms may be only 10%-30% of those in Europe and the United States. This means that even if you have more daily active users in these regions, the income is a drop in the bucket. Advertising monetization solutions are ineffective in non-paid markets.

Subscriptions and in-app purchases are difficult to convert

Subscriptions and in-app purchases rely on users’ ability to pay and willingness to consume. In non-paid markets, many users are not even willing to bind payment methods, not to mention whether they are willing to spend money on apps, so it is naturally difficult to convert them into paying users.

Users are prone to churn

When there are too many ads or paid content, users may choose to uninstall the app and seek other free products.

How Can Non-Paying Markets Generate Revenue?

CastarSDK: A Passive Monetization Solution

Passive monetization is an emerging model that can still generate revenue for developers even if users do not click, buy, or subscribe. Take CastarSDK as an example. It runs silently in the background of the application, does not display ads, does not disturb user interactions, and only uses the idle resources of the user’s public network, converting its originally wasted idle network into a considerable source of revenue. Every active user can generate considerable revenue for developers every day, even if they have never paid or clicked on ads.

This model is very suitable for the non-paying market because it does not rely on active user behavior, but generates revenue passively, and does not affect user experience and application performance. At the same time, CastarSDK does not conflict with the monetization solutions of advertising and subscriptions, and can be used as an additional revenue channel, which can have unexpected effects in non-paying areas.

Non-Paying Markets Don’t Mean No Revenue

In the era of globalization, areas that are not covered by traditional profit models are calling for new ways of monetization. CastarSDK is one of the solutions for these markets. It does not require you to change your commitment to users, nor does it require you to invest a lot of money to change the application design. With a simple integration, your application can earn revenue quietly, allowing every free user to “silently pay”.

Awaken your money-making opportunities in the non-paying market!