As the app market becomes increasingly saturated, profitability is the core requirement for product operations, whether you are an independent developer or a development team of a large company. There are many different profit platforms at present, whether it is traditional advertising monetization or subscription in-app purchases, or the ad-free monetization model that has emerged in recent years, each method has its own advantages and disadvantages. So, how can you choose the most suitable profit platform for yourself?
Profitability
The core goal of all monetization methods is to create continuous and considerable income. Therefore, revenue is the most direct and important measurement indicator.
Different profit platforms have different revenue models:
● Advertising monetization solutions (such as AdMob, Unity Ads): According to eCPM, it can bring good revenue when the traffic is large and the user stickiness is high, but once the user activity decreases or the ad space is limited, the revenue will fluctuate. Suitable for applications with large traffic and high activity.
● Ad-free monetization solutions (such as CastarSDK): A new ad-free SDK monetization tool that runs silently in the background, does not disturb the user experience, and generates revenue through the user’s idle public network resources. The revenue is relatively stable, related to the number of users and active time, and is not affected by external factors. It is suitable for developers who need a long-term and stable source of income.
● Subscription or in-app purchase: This type of monetization solution has a high threshold and is suitable for functional tools or content products. If the product is of high quality and has unique functions, it can generate higher revenue.
Technical complexity
The difficulty of integration and subsequent maintenance operations are also factors that must be considered. Complex integration operations will not only increase the development cycle, but also bring more compatibility issues, creating a lot of unnecessary trouble for developers.
In terms of technology, a good profit platform should be well documented, compatible with multiple platforms, and have a mature technical support team. Take CastarSDK as an example. Its SDK is designed with lightweight as the core. It does not require complex configuration. You only need to add code according to the integration document. It does not rely on additional permissions and will not conflict with the existing system. It can be online and generate revenue in a few minutes. This monetization model is suitable for many product types and will undoubtedly be favored by the majority of developers.
Degree of impact on user experience
Users determine whether an app can run for a long time, and we cannot ignore the importance of user experience. If a monetization tool brings frequent ads, which affects the fluency and core value of the App, it will only cause user loss and hinder the long-term development of the app.
● Advertising monetization solution: Among several types of ads, interstitial ads are most likely to cause user boredom and affect user experience. Although banner ads will still disturb users, they can reduce the impact on user experience with proper layout and controlled quantity.
● Ad-free monetization solution: For example, CastarSDK, there are no ads and no interference throughout the process. Users will not notice its existence, and it will basically not affect user experience and App performance.
● Subscription or in-app purchase: The degree of impact on users is mainly based on the design and function of the product. When the function is powerful and the charge is reasonable, the user acceptance is high, and it is not easy to cause user resentment.
In contrast, ad-free monetization solutions can bring the best user experience. They quietly generate revenue while maintaining users.
Clarity of revenue reports
A good profit platform must allow developers to clearly grasp the relevant revenue data. For example, it should provide real-time revenue statistics, multi-dimensional revenue sources and traffic reports, which will help developers optimize and adjust future profit plans.
Find the Monetization Platform That’s Right for You
There is no perfect way to make money, only the most suitable profit plan for you. This is a long-term partnership, which requires a comprehensive analysis of profitability, technical feasibility, user experience, etc. to determine whether it meets the long-term development vision of the product. For developers who want long-term stable income, easy integration, and no interruption to user experience, profit platforms such as CastarSDK are worth considering.
