Many application developers have this confusion: the application already has a relatively stable user base, and the user activity is not low, but there is no corresponding income. How can the user group bring corresponding profits?
Monetization Strategy Doesn’t Fit the App Type
Typically,user activity level is often seen as a key indicator of an app’s success. However, strong engagement doesn’t necessarily lead to high revenue, usually due to misaligned monetization strategies.Inappropriate solutions are not only difficult to make profits, but may also damage the user experience and lead to user churn.
For example, tool apps such as demanding efficiency and children’s education apps are not suitable for inserting advertisements. The former users focus on efficiency, and inserting advertisements will make users disgusted; the latter parents will worry that the content of the advertisements will be uncontrollable, leading to a trust crisis. Some single-function applications and light-demand applications are not suitable for monetization methods such as subscription or in-app purchases, because most users are unwilling to continue to pay for single use or light demand.
Therefore, you must thoroughly understand your App type, user behavior and usage scenarios, and then choose a monetization plan that is suitable for the application.
The Decline of Traditional Monetization Models
Advertising and in-app purchases are common monetization methods nowadays, and users have begun to feel tired of them, and advertising blocking tools are emerging one after another. According to market research data, the click rate of mobile advertising is declining year by year. Even highly active apps often have ad slots and in-app purchases that no one cares about, making little difference to overall revenue. At the same time, since ad click-through rates are affected by various factors, the revenue generated by advertising is often not in line with expectations, and the application fails to bring higher benefits to developers.
Monetization Opportunities You Might Be Overlooking
At present, there has been information gap between developers in the application monetization method. Many developers only know about monetization solutions such as advertising and in-app purchases, but they are actually not suitable for all applications and are far from the only option.
In fact, there are already diversified monetization tools and strategies on the market, and you may never know it. for example:
● Low-interference SDK monetization solution (such as CastarSDK): Suitable for a variety of applications, and earn passive income stably in the background without interference;
● API interface sales: suitable for tool apps with algorithms, models or content accumulation;
● Comprehensive monetization: combine different monetization plans to maximize application value.
Greater Revenue Potential: CastarSDK
Developers often seek a balance between revenue and user experience, and CastarSDK, as an ad-free monetization solution, can ensure user experience while bringing stable revenue.
The core advantage of CastarSDK is that it does not rely on advertising or in-app purchases, nor does it require changing the design and functions of the application, quietly bringing passive income to developers in the background. More importantly, CastarSDK is compatible with existing monetization solutions. Its resource occupancy rate is extremely low and will not affect the operation and use of other monetization solutions. It is an essential tool for developers to obtain additional revenue and fully release their application revenue potential.
Maximizing App Revenue
There is no common answer to the monetization method. Understand your App type and user group, explore more monetization opportunities, break the information gap, and allow your application to gain higher returns.
If you want to obtain stable income without interfering with users, if you want to expand your revenue channels and supplement the existing monetization system, CastarSDK is a solution worth trying.
